Journal Entry 2
For week
3 and 4, we are doing presentations about different tech companies in China. We
are supposed to be their management consultants and help them to enter the US
market. As the companies in China are mainly focusing on China-based consumers
instead of US or the western market. SO we are suppose to study the company and
think of some ways to help them to enter the US market to expand their
business.
Our group
includes Ming Chuan, Gao Yang, Sherwin and myself. We are doing on a company
called Meizu. It was founded by Jack Wong in 2003 and it is one of the top 10
smartphone manufacturers in China. It is quite popular in China especially
among Youth. Due to fact that Meizu’s phones have good designs, outstanding
specs and a cheap price. We have found a few reasons why Meizu is unpopular in
the US. One of the reasons is that Meizu is not trusted and known by the US
consumers. As they have the stereotype that local products are better and Chinese
products are low quality. Hence they would not really choose Meizu.
Furthermore, Meizu has lack of support
outside China and they don’t really understand the US consumers. We also think
of some solutions to the problems. Firstly, Meizu should set up their headquarter
in the US and as well as the services to connect with US people. Secondly, they
should co-operate with US Telco’s like AT&T to have better data plans and
cheaper prices. Thirdly, they should hire people in the US and have better
working bonuses. Lastly they should have their unique designs and OS with
better advertising in US.
Reflection
as a presenter:
As a
presenter, I feel that we are properly prepared and we have done quite a good
job. We had done enough researches and maybe some of our points are not good
enough or too simple. I feel that the audiences are not really attentive and
some of them are focusing more on their phones and laptops. I feel a bit
disappointed but most of the people were still listening to our presentation.
We had quite a number of problems with our presentation such as the solutions
are not detailed enough and the targeted audiences we had put. I hope that the
audiences can be more co-operating and stop talking too loud among themselves. Through
this activity, I had learnt more about the markets in China and US and how the
company plan their goals and strategies. The US market is very different to the
China market as it is more free and open. Where as China is not as open-minded
and the companies are controlled by the government. I hope that the government
should be more open and thus increase their profit.
Reflection
as an audience
I feel
that the presentations are properly prepared and the presenters are enthusiastic
about the presentations too. But I also feel that the audiences are quite noisy
and some of them are not focusing on the presentations. But I must also admit
that the sometimes the presentations are quite boring too. Now I will be
talking about the content about the presentations. I feel that most of them
have found the problems and came up with varies solutions. But one of the
presentation topic is not suitable. The topic is about tech company while that
group is doing a sports company. But they had done a lot research about the
company and give us a insightful view on the company. They have found out
different attempts to go globalized. Mainly because the fact it is a Chinese-based
company which focus too much on its Chinese market and think in the Chinese
way. They do not really understand the market in US and even though they follow
Nike and hire famous sportsman to promote their popularity but it failed quite
badly. The suggestions they gave are good and practical. But I feel that they
should come up with more solutions such as hire some local employees and
understand more what the US people want. They should focus on a specific group
of audience for example teens and youths. But I think that their “Great plan”
was too vague and not really practical. Overall good effort! For the Wechat
presentation, their research is not really enough and their slides are poorly organized.
I cannot even see the words as the title has block some of the words. But I
like design of the slides as they look quite simple. The problems that they
detected are very good, for example some applications and functions are limited
to Chinese. Their suggestions are quite good such as getting employees from US. I also want to comment on the group doing Geely. They did a really job and provide the companies some good suggestions such as adopting Apple's ideas while keeping its own ideas too. This will greatly attract both Chinese and US consumers and it is a win-win situation.. However for the group doing Qihoo 360, they did quite a lot of research on the company and the situations in US anti-virus market. But they did not really provide us with enough and effective suggestions. They should find out more about how 360 is doing in US and the company should adopt some US policies and ideas in order to expand itself in US. Generally, the presentations are good and they will better if the audiences are
listening carefully.
